
Come experience
One of America's Best Main Streets

Welcome to
Jefferson, Iowa!
Welcome to Jefferson, Iowa! Discover family fun, tech opportunities, local shops, outdoor adventures, and rich character in our vibrant town.
Jefferson is proud to be nationally recognized as a Great American Main Street Award winner — a testament to our thriving downtown, passionate volunteers, and the incredible people who make this place feel like home. Come see for yourself what makes Jefferson one of the best Main Streets in America!
Don’t believe us? Come experience it for yourself!




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Iowa Tourism Award Winner: Outstanding Website (Rural)
“We continue to see tourism rebound in Iowa and look forward to continuing the positive momentum in 2024.”
-Iowa Tourism Office
Great American Main Street Award: Semifinalist
“Jefferson Matters works to improve the community in many ways, including facilitating historic building improvements, sponsoring historical plaques and tours, implementing downtown design improvements, and providing financial and technical assistance for startups and small businesses.”
-Main Street America
Great American Main Street Award: Finalist
“Jefferson Matters exemplifies the power of creative and community-driven solutions,” said Erin Barnes, President and CEO at Main Street America. “By leveraging public art as a tool for economic growth, they have transformed downtown Jefferson into a beautiful and thriving Main Street that celebrates both its history and its future. Their innovative direction demonstrates the impact of the Main Street Approach in fostering vibrant communities.”
-Main Street America
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